CEO Minute: What Does Achieving Our Vision Look Like?
October 9, 2012
Many of us are working on the Strategic Business Plan for the practice. I want everyone’s
input. All ideas are welcome and solicited. A draft of the plan will be included in
an upcoming edition of SPIRIT 5 for comments. To be a top-tier medical practice in
the country in terms of quality, satisfaction and value: that’s our vision.
I was talking with someone recently about it and he expressed reservations. “Brent,
I just don’t know if that is possible,” he said. That gave me the opportunity to ask
this question: “If it were possible, what would it look like?”
That question, which is not original to me, changes the conversation. It puts matters
in a completely different environment. It moves it from why we can’t do something
to what it will look like when it happens.
Then the person went on to say that we would offer evidence-based medicine, focused
on maximizing health status of the people we serve. He said we would look at things
through the patients’ eyes and make it easy for them to set appointments, get in and
out, and minimize waits. Further, he said we would share patients’ health data with
them and educate patients on health matters. He was on a roll… “Furthermore, we would
use technology in more skillful ways and partner with the patient.”
And then, he said, we would hold down costs to the patient (or whoever is paying the
bill) and not waste resources. Sounds a lot like the Triple Aim Initiative of the
Institute for Healthcare Improvement.
I smiled. I think he had it! Once we see the vision and the gap that exists between
it and where we are today … we can start bridging it! So, I will ask you the same
question, “If it were possible (to achieve our vision), what would it look like?”